The Watchful Warrior | Author
The Project
When I first spoke to Rachael earlier in the year, she was in the early stages of finalizing her very first children’s picture book. We talked a lot about branding, her audience, her website goals, and in the end, she decided to give building her own website a shot. We maintained communication, and after solidifying how she was going to move forward with her marketing and some pieces finally coming together, she ended up reaching out to work together.
We started with a Design Day to design her blog, start her email campaigns, optimize her SEO and a few other odds and ends. After we finished up and chatted a bit more about her goals, we ended up working on a full (re)design for her website!
The primary goal was an online space for Rachael to market and sell her new children’s book, in addition to her KDP bookstore on Amazon. We created a simple shop & customer notifications, set up her initial email sequence using Squarespace email campaigns and her lead magnet, and created a home for the resources she wants to share with teachers, parents and children alike.
Adding these additional touchpoints, in addition to her blog will help to increase awareness & sales for her new book.
SCOPE OF PROJECT: visual branding & WEB DESIGN in Squarespace 7.1
PROFESSION: children’s author
VIBE: inviting, happy, intuitive
KEY INCLUSIONS:
shop, blog, link to amazon, resources
featured customizations:
split sections, custom graphics, bullets, layouts