Squarespace Web Design & development for modern travel & wellness founders
Strategic web design for travel advisors ready to grow their business
You've put in the work to build something real. Your website should be reflecting that and filling your inbox with clients who already get what you're worth. I design websites that sell before you show up, so you can stop over-explaining and start growing.
Your Site Should Actually Reflect Your Business
You've built something real. Your clients love working with you, and the work you do matters.
But your website isn't showing that yet. Maybe it feels dated compared to where your business is now. Maybe it doesn't capture what makes you different. Or maybe you're tired of spending half your discovery calls explaining things your site should be saying for you.
What should be happening: someone lands on your page, immediately gets what you do, and thinks, 'this is exactly who I've been looking for.' Their search for their unicorn advisor? Done.
Design isn't just about looking good
Good design makes everything easier
A site that's laid out well does more than look good. People stay longer because the flow makes sense. They trust you faster because the design feels intentional. And they actually absorb what you're saying instead of bouncing after three seconds because they couldn't figure out where to click.
I focus on clean layouts and strategic structure, so you end up with a site that communicates what you do clearly enough that you stop having to do it yourself.
A website built around your business, from the ground up. We'll work through your strategy, structure, and design together so you end up with a site that says what you'd say if you had the chance. For when you're starting fresh or ready to stop apologizing for what's there now.
A professionally designed site without the longer custom timeline. We start with a framework I've already built and refined, then shape it around your brand, your content, and your goals. Same strategic thinking, faster to launch.
Focused work in a day (or more if the scope needs it). Visual refresh, content updates, SEO fixes. You tell me what needs to happen, we'll knock it out.
Where Creativity Takes Root
The Birch & Bud Difference
A One Client Experience
You're my only project. That means you're not waiting on updates, wondering where things stand, or getting squeezed between three other builds. You get my full attention, clear communication, and a process that stays on track.
Industry Knowledge
I'm not a designer who learned travel. I spent 15+ years in the travel industry, and I know where the gaps show up between what you do and what your website says you do.
Custom Code & Strategy
Your site won't look like a template because it isn't one. Every page is built with custom code, intentional structure, and SEO baked in from the start, so it works as well as it looks and people can actually find you.
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MAT GARBER | MAT & ASH PHOTOGRAPHY
‘Our process was nothing but seamless’
I stumbled upon [Lara] on a Google deep dive and fell head over heels. Our process together was nothing but seamless and divine, she delivered an absolute masterpiece! I’m so thankful and impressed with how fun, talented, warm, and how much of an absolute rockstar Lara is. She made my web design dreams come true, and I could not be more thrilled with the results. -
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MEGAN VERNELLI | THE AESTHETIC STUDIO
‘Her attention to detail, creativity, and understanding of our brand made the entire process seamless.’
We couldn’t be happier with the website [she] created for us. She truly brought our vision to life — capturing the exact vibe we wanted and creating a beautiful, professional first impression for clients before they even step into our new space. We’ve had so many compliments already, and it’s clear the site reflects who we are perfectly. Highly recommend! -
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MELISSA ORPEN-TUZ | VIVID CAREER SERVICES
'an incredible parter with strong technical skills.'
I felt well-informed and supported through the entire process and was delighted with the result—it felt completely authentic to me while looking really elegant and classy. Lara is an incredible creative partner with strong technical skills but also the ability to understand a client's own voice and brand. Working with her on Get Rooted was a great choice.
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JAY & SHAWNNA | ASCENT STRENGTH + EMBODIMENT
'Lara goes above and beyond. Trust the process and Lara.'
We highly recommend her services and gifts to anyone in need. Her care for your end product and functionality is evident from start to finish. It was an absolute pleasure working with you, and we cannot thank you enough. -
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CAROLINE HISSA | EXECUTIVE DIRECTOR, CMSWR
‘I would absolutely recommend working with [you] to get personalized service that fits their needs.’
It has really helped legitimize our organization…and we have seen an uptick in donations! It helps donors feel confident in who we are and what we do. I so appreciated your suggestions and guidance … and really exceeded our expectations.
meet your designer
As your creative partner, I pair industry insight with thoughtful strategy so your people can find you — and feel at home when they arrive.
Hey, I’m Lara,
I spent 15+ years in the travel industry designing travel experiences, from managing teams in a brick & mortar to transitioning to an indie advisor. I lived the whole evolution. When COVID hit, and the industry shifted, I didn't just do the pandemic pivot — I went all in.
I enrolled in design courses, learned user psychology, and studied conversion principles. Not just how to use Squarespace, but why design works the way it does. Because if I'm going to do something, I'm doing it right.
Your clients are basically my clients. The questions they ask before booking, the hesitations about fees, the way they're sizing you up to see if you're worth it. I've seen all of it from both sides.
I stay connected to what's happening in travel because it matters when I'm designing your site. I know what your clients are actually looking for when they land on your page.
I also know a lot of advisors are undervaluing themselves. Charging fees isn't optional anymore. You're managing cancellations, researching for hours, and handling the latest crisis late at night. That's worth paying for, and your website should make it clear without you having to defend it on every call.
And now? I build sites that work, look good, and reflect all the invisible work that you do.
now in the birch & Bud Design Co. shop
Improve your client process with templates & resources — made just for Travel Advisors
obsessed with learning?
Long form musings on all things design & running your travel business
it’s your move
If your website isn't reflecting the business you've built, that's costing you something on every call, every inquiry, and every first impression.
And it doesn't have to. Let's build something that actually works as hard as you do.