Squarespace Web Design & development for modern travel advisors
Squarespace web design for travel advisors who want clients showing up to calls already sold
If you're still spending the first fifteen minutes of every discovery call explaining what you do and why you charge for it, your website isn't earning its keep. I know what that conversation feels like. I had it about a thousand times before I became the person building sites that make it stop.
You've built something real. Your site should say so.
Most travel advisors are running a better business than their website suggests
Referrals are coming in because you're good at this, and clients trust you because you actually do the work. But the person landing on your page cold doesn't have any of that context yet, and if your website is still the template your host agency gave you, or the one you put together on a Sunday because you needed something to exist, they're already deciding next steps — based on a website that doesn't reflect what you're actually capable of. Your business has moved on. Your website might not have.
This is what good design actually does
When your website is working, something shifts before you've said a word
Clients show up to calls already knowing what you do, what you charge, and why you're the right fit. You stop answering the same questions. You stop justifying your fees to people who were never going to pay them anyway. The wrong leads filter themselves out, and the right ones arrive ready. That's not magic. That's a website that's doing its job.
A website built around your business, from the ground up. We'll work through your strategy, structure, and design together so you end up with a website that says what you'd say if you had the chance. Perfect for when you're starting fresh with intention or ready to stop apologizing for what's there now.
For advisors who want a strategic, professional website without the custom timeline or investment. A real starting point, shaped around your brand.
For advisors who have a website but need focused work on a specific problem. One day, one project, done.
Where Creativity Takes Root
The Birch & Bud Difference
A One Client Experience
You're my only project. I'm not juggling three builds and hoping yours doesn't get dropped. You always know where things stand, and you're never waiting on a reply because someone else's deadline came up.
Industry Knowledge
Most designers research your industry from a client questionnaire. I spent years inside it, long enough to know what the fee conversation costs you and what your clients are actually thinking when they land on your page. That shapes how I build.
Custom Code & Strategy
Your website won't look like a template because it isn't one. Every page is custom-built with SEO written into the structure from the start. It reflects your brand well and shows up in search for people who are actually looking for you.
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MAT GARBER | MAT & ASH PHOTOGRAPHY
‘Our process was nothing but seamless’
I stumbled upon [Lara] on a Google deep dive and fell head over heels. Our process together was nothing but seamless and divine, she delivered an absolute masterpiece! I’m so thankful and impressed with how fun, talented, warm, and how much of an absolute rockstar Lara is. She made my web design dreams come true, and I could not be more thrilled with the results. -
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MEGAN VERNELLI | THE AESTHETIC STUDIO
‘Her attention to detail, creativity, and understanding of our brand made the entire process seamless.’
We couldn’t be happier with the website [she] created for us. She truly brought our vision to life — capturing the exact vibe we wanted and creating a beautiful, professional first impression for clients before they even step into our new space. We’ve had so many compliments already, and it’s clear the site reflects who we are perfectly. Highly recommend! -
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MELISSA ORPEN-TUZ | VIVID CAREER SERVICES
'an incredible parter with strong technical skills.'
I felt well-informed and supported through the entire process and was delighted with the result—it felt completely authentic to me while looking really elegant and classy. Lara is an incredible creative partner with strong technical skills but also the ability to understand a client's own voice and brand. Working with her on Get Rooted was a great choice.
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JAY & SHAWNNA | ASCENT STRENGTH + EMBODIMENT
'Lara goes above and beyond. Trust the process and Lara.'
We highly recommend her services and gifts to anyone in need. Her care for your end product and functionality is evident from start to finish. It was an absolute pleasure working with you, and we cannot thank you enough. -
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CAROLINE HISSA | EXECUTIVE DIRECTOR, CMSWR
‘I would absolutely recommend working with [you] to get personalized service that fits their needs.’
It has really helped legitimize our organization…and we have seen an uptick in donations! It helps donors feel confident in who we are and what we do. I so appreciated your suggestions and guidance … and really exceeded our expectations.
A little about me
I've been where you are. That's not a tagline — it's why this works.
Hey, I’m Lara,
I spent 15+ years as a travel advisor — brick-and-mortar to indie, through every shift the industry went through. I know what it's like to spend hours on a trip someone books with someone else. To have the fee conversation for the hundredth time. To do the kind of work that's invisible to clients until something goes wrong.
When COVID hit, I pivoted to design. And because my Aries energy can't do anything halfway, I went all in — not just learning the tools, but studying why design works the way it does. User psychology, conversion principles, and what makes someone trust a site in the first few seconds.
What I ended up with was a weird and genuinely useful combination: I know what you're dealing with because I dealt with it, and I know what your clients are looking for because I spent 15 years working with those like them.
That's what I bring to every website I build. Not just the design aesthetic, but the understanding of what it actually needs to do so it’s working towards your big goals.
now in the birch & Bud Design Co. shop
The work that makes a website worth building — voice, positioning, and the systems that hold it together.
obsessed with learning?
Long form musings on all things design & running your travel business
ready when you are