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Squarespace Web Design & development

Thoughtfully crafted websites that attract clients who get you

Elevated, strategy-led websites for travel, wellness, and hospitality brands shaped by real industry experience.

Explore custom packages

Your Website Should Feel Like an Invitation, Not an Explanation

You’ve poured your heart into your business. Your client experience is seamless, thoughtful, & elevated.

But your website? It’s not quite telling the same story.

Maybe it feels outdated. Maybe it doesn’t fully capture your value. Maybe you’re tired of over-explaining what you do on every discovery call.

Your online presence should reflect the experience you’re known for — calm, curated, and intentional.

That’s what we build, together.

From DIY Frustration to Website Confidence

Guidance & design that help your website shine and move your business forward

Through a strategic, collaborative process, we create a website that reflects your experience, speaks directly to your ideal client and supports your next season of growth.

mockup of squarespace website for wedding and engagment photographer

squarespace website for wedding photographer

01. Custom Web Design

A high-touch, collaborative experience designed to translate your brand into a thoughtful, strategic website. One that builds trust, reflects your expertise, and attracts clients who are ready to engage, not just browse.

02. Semi Custom Web Design

A streamlined path to a strategic, easy-to-navigate website crafted from a proven design framework & thoughtfully customized to fit your brand, content, and business goals.

03. VIP Design Day

A focused, 1:1 design experience to refine your website - from visual updates and content refreshes to SEO improvements or strategic direction. Dedicated time, tailored support, and meaningful progress in a single day (or more).

04. Website Audit

A strategic review of your existing website, complete with clear, actionable recommendations to strengthen structure, clarity, and performance so you know exactly what to improve and where to focus next.

Where Creativity Takes Root

The Birch & Bud Difference

Tailored, not Templated

Every website is thoughtfully built to feel memorable, intuitive, and aligned with your brand — not pulled from a preset or forced into a mold.

A One Client Experience

As a small studio, I work with one client at a time. You get focused attention, clear communication, and a genuinely collaborative process.

Personalized Pricing Plans

Choose from tiered offers or custom solutions designed to support where you are now — with everything you need, and nothing you don’t.

MAT GARBER | MAT & ASH PHOTOGRAPHY

‘Our process was nothing but seamless’

I stumbled upon [Lara] on a Google deep dive and fell head over heels. Our process together was nothing but seamless and divine, she delivered an absolute masterpiece! I’m so thankful and impressed with how fun, talented, warm, and how much of an absolute rockstar Lara is. She made my web design dreams come true, and I could not be more thrilled with the results.
MEGAN VERNELLI | THE AESTHETIC STUDIO

‘Her attention to detail, creativity, and understanding of our brand made the entire process seamless.’

We couldn’t be happier with the website [she] created for us. She truly brought our vision to life — capturing the exact vibe we wanted and creating a beautiful, professional first impression for clients before they even step into our new space. We’ve had so many compliments already, and it’s clear the site reflects who we are perfectly. Highly recommend!
MELISSA ORPEN-TUZ | VIVID CAREER SERVICES

'an incredible parter with strong technical skills.'
I felt well-informed and supported through the entire process and was delighted with the result—it felt completely authentic to me while looking really elegant and classy. Lara is an incredible creative partner with strong technical skills but also the ability to understand a client's own voice and brand. Working with her on Get Rooted was a great choice.
JAY & SHAWNNA | ASCENT STRENGTH + EMBODIMENT

'Lara goes above and beyond. Trust the process and Lara.'

We highly recommend her services and gifts to anyone in need. Her care for your end product and functionality is evident from start to finish. It was an absolute pleasure working with you, and we cannot thank you enough.
CAROLINE HISSA | EXECUTIVE DIRECTOR, CMSWR

‘I would absolutely recommend working with [you] to get personalized service that fits their needs.’
It has really helped legitimize our organization…and we have seen an uptick in donations! It helps donors feel confident in who we are and what we do. I so appreciated your suggestions and guidance … and really exceeded our expectations.

meet your designer

As your creative partner, I pair industry insight with thoughtful strategy so your people can find you — and feel at home when they arrive.

Squarespace website designer, lara ellis

Hey, I’m Lara,

Founder of Birch & Bud Design Co., former travel advisor, and the human behind every project.

I believe a website should do more than look beautiful; it should feel aligned.

My work blends intentional design with quiet strategy, so your brand shows up online the way it does in real life: welcoming, refined, and deeply considered.

I work with travel, wellness, and hospitality brands who care about experience — because I do too.

When we work together, you won’t just get a website. You’ll get clarity, confidence, and a digital home that finally feels like yours.

GET THE FULL STORY

free download mockup for travel advisors

FREE DOWNLOAD | from a former travel advisor turned web strategist

Ask better questions, get more meaningful responses, and turn client insight into something useful: clearer messaging, stronger referrals, and real trust

If your feedback process feels inconsistent, awkward, or underused, you’re not alone. The Travel Advisor Feedback Toolkit might be just what you need!

I Need this!