WEBSITE AUDITS FOR the diy entrepreneur
Achievable & actionable recommendations to refine your DIY web design
By improving your website's aesthetic and the intention behind its design, you’ll increase the number of leads you love working with, enhance your industry credibility, increase your pricing, and cultivate a sustainable business with more ease.
Does this feel familiar?
you’re struggling to attract clients who value your expertise
you have decent traffic but low inquiries and a high bounce rate
you’re not proud to share your website and it doesn’t feel aligned
you‘re proud of your hard work, but it’s not converting to any sales or inquiries
your website isn’t optimized for SEO and you’re not showing on Google
you’re spending a lot of time answering questions about your business which are already online
it doesn’t have to be that way
Now, imagine receiving 10+ comprehensive & actionable recommendations to improve your current website design with your unique business goals in mind
…enter, the Website Audit.
With empathy and strategic insight, I'll uncover opportunities for you to,
enhance user experience & brand awareness
improve messaging clarity & client conversion
position you as a trusted partner
align your site with your brand's essence
Picture implementing expert advice that elevates your digital presence and captivates your perfect-fit client.
The fundamentals I’ll be reviewing and providing recommendations on during your customized website audit
01. Branding
This covers your brand fonts, colour palette, cohesion throughout the design making recommendations for your target audience and overall website design.
02. Copywriting
This will give you a high-level overview of your current website copy layout, messaging, clarity and improvements to ensure you maximize your website words as a DIYer.
03. Design & Layout
Here I’ll review your visitor’s user experience like navigating through your website, website accessibility, mobile optimization, content structure, images, personality and design aesthetic. This is usually the bulk of the recommendations.
04. Search Engine Optimization (SEO)
This is a high-level overview of your current content structure like heading tags and font hierarchy (H1, H2, H3), page speed, image sizing, proper metadata on pages and images, internal and external linking, etc. I also use SEOSpace for technical recommendations on Squarespace websites.
It looks a little like this…
STEP ONE
Submit Your Website
Fill out the questionnaire and complete your payment to submit your website for your personalized review.
STEP two
Receive Your Feedback
Within 5 business days you’ll receive your personalized recommendations based on your goals and current design.
STEP three
Time to Take Action
Take advantage of the bonus discounts and schedule a Design Day or full redesign of your website!
The beta audits went over so well they now have a permanent home in my offers!
your website is kind of a big deal
Behind every conversion-focused website design, there’s a strategic foundation
Users will leave a webpage within 10–20 seconds, but pages with a clear value proposition can hold attention longer
Up to 88% of users are less likely to return to a website after experiencing a negative user experience
First impressions of a website are 94% design-related
38% of users will stop engaging if the website’s content or layout is unattractive
94% of people won’t trust a website if it looks outdated
… and that’s only 5 mind-blowing stats on the importance of your visitor’s experience on your website.
ARE YOU IN?
ARE YOU IN?
ONLY
$175 CAD
Includes a comprehensive audit of your website fundamentals
Due to the customized nature of each audit, the recommendations and length may vary.
bonus one
Website Content Checklist
A simplified checklist of the content sections for each of your website pages to maximize conversion.
free bonus
bonus two
Discount on Future Design Services
Access a discount off future design services up to the cost of the audit!
free bonus
Still not sure if a Website Audit is for you? This may help
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The audit is best suited to service providers who feel like they’re struggling with gaining website traffic, the right fit clients, or something is off but you’re too close to know what it is. These are not specific to any industry.
In most cases, those that have DIY’d will find the most room for improvement.
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The audit will be focused on 5 core pages, usually Home, About, Services, Contact and one other.
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If you have DIY’d your website, chances are there are enough touchpoints to consider for a valuable review. However, I’m happy to take a peek. Send me an email with your website link and I’ll get back to you.
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You will receive at least 10 actionable suggestions in writing to help you reach your goals and improve the overall user experience of your website within 5 business days.
If you’re already doing amazing, I’ll do my best to make recommendations to help you level up another notch.
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Yes! When you receive your audit results, you will also have an opportunity to book a Design Day with 15% off to action your top recommendations or put the full cost of the website audit towards a custom design service!
Note, that this bonus is only available for Squarespace users.
There is no obligation to book future services for implementing the recommendations.
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Unfortunately no, the service is non-refundable.
On average, I spend 1.5-2 hours reviewing your website and crafting comprehensive and tailored recommendations.
If you are unsure if an audit is for you, feel free to reach out before submitting the form and payment. -
Yes for sure, we could all use a little help.
If you are not on Squarespace, I cannot use SEOSpace for search engine optimization feedback, but you will still have comprehensive feedback on SEO. -
Glad you asked! I'm Lara, the genuine & empowering founder behind this one-woman design studio. My focus leans toward crafting websites for modern travel, wellness and hospitality brands that share a vision for making a positive impact, much like me.
A former travel advisor + manager, interior design consultant, and marketing assistant, I've embraced the continued process of evolution. When the pandemic of 2020 hit, I found myself at a crossroads as the travel industry crumbled. It was a pivotal moment that led me to redefine my path.
I dove head first into webinars, workshops, courses, and memberships to gain knowledge and expertise on website design, branding, marketing, copywriting and all the things that make a successful web design project (and haven’t stopped!).
Since then I’ve been on a mission to make the digital world a little prettier with websites that also work for you.
If you're curious about the whole story, dive into more details here and check out what working together on a custom design project is like.
Website Audits are a great opportunity to see what’s working and what’s not with a fresh set of eyes
Get your actionable recommendations by submitting your website below!
NOT READY TO WORK TOGETHER YET? SAVE 10% OFF YOUR SQUARESPACE PLAN WITH CODE BIRCH10 AT CHECKOUT!