Squarespace Web Design & development For Modern Travel & Wellness Brands
Thoughtfully crafted Squarespace web design
Clean, intentional websites built with strategy, structure, and optimized for search engines — shaped by travel industry experience and a design process rooted in clarity and collaboration.
Your business journey isn’t linear, and let’s be honest, becoming a web designer was never the goal
If this sounds familiar, you’re in the right place
Your business has evolved, and your DIY or outdated site no longer reflects you or attracts the right clients
SEO feels overwhelming, tech drains your energy, and somewhere along the way, Google stopped paying attention
You’re juggling too many tabs, one more task from burnout, and are tired of your website, or lack of, being the weakest link
choose your perfect design experience
Support that helps you move forward with a website you’re proud to share
A high-touch, collaborative experience designed to translate your brand into a thoughtful, strategic website — one that builds trust, reflects your expertise, and attracts clients who are ready to engage, not just browse.
A streamlined path to a strategic, easy-to-navigate website crafted from a proven framework & thoughtfully customized to fit your brand, content, and business goals.
A focused, 1:1 design experience to refine your website - from visual updates and content refreshes to SEO improvements or strategic direction. Dedicated time, tailored support, and meaningful progress in a single day (or more).
A strategic review of your existing website, complete with clear, actionable recommendations to strengthen structure, clarity, and performance so you know exactly what to improve and where to focus next.
It has really helped legitimize our organization…and have seen an uptick in donations! It helps donors feel confident in who we are and what we do.
I so appreciated your suggestions and guidance … and really exceeded our expectations. I would absolutely recommend working with [you] to get personalized service that fits their needs.
KIND WORDS
Where Creativity Takes Root
The Birch & Bud Difference
Tailored, not Templated
Every website is thoughtfully built to feel memorable, intuitive, and aligned with your brand — not pulled from a preset or forced into a mold.
A One Client Experience
As a small studio, I work with one client at a time. You get focused attention, clear communication, and a genuinely collaborative process.
Personalized Pricing Plans
Choose from tiered offers or custom solutions designed to support where you are now — with everything you need, and nothing you don’t.
meet your designer
As your creative partner, I’m here to simplify the tech and make sure your people can actually find you — and feel at home when they do
Hey, I’m Lara,
When travel came to a standstill in 2020, I was working as a Travel Advisor and realized it was time for a shift (IYKYK). With a background in interior design and marketing (& a brain wired for both structure and aesthetics), I unearthed my creativity again and founded Birch & Bud Design Co.
Now I design digital homes for travel and wellness brands — spaces that not only look good (though they should), but also feel intuitive, intentional, and easy to navigate.
Websites built with real strategy, SEO, and design structure, so they’re not just sitting there looking pretty, but actually doing their job.
I believe your website should work as hard as you do, especially when you’re under a beach umbrella, toes in the sand. Without a clear, well-designed site, it’s easy to fade into the background or end up competing on price, and that’s a no, thank you.
That’s where I come in: to simplify the process, showcase your essence, and help you attract clients who get it through a website that feels authentic, thoughtful, and worth the investment.
it’s your move
Your business is built on trust, referrals, and relationships, not impulse decisions
Let’s create a website that establishes credibility before the inquiry even hits your inbox.
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