Community Music School of Waterloo Region | Non Profit
The Project
CMSWR is a non-profit that provides low to no-cost music programs for families in need in the Waterloo Region. Approaching the 10-year anniversary of the school, they were looking to share and enhance their program awareness and messaging and in turn, secure larger corporate and individual donations so they can scale their mission and share music with more children in the region.
Their old Wix website didn’t showcase the programs or their mission, values and full scope of support to its capacity and it also lacked strategy and an effective user journey.
We started fresh in Squarespace and built out new program pages, consolidated their story, added program registration right through Squarespace (no more Google forms), integrated their donation portal and email campaigns and streamlined the experience for users who visit the website.
Creating a fun and engaging experience for children, parents, local organizations and donors was critical. We utilized their existing brand colours, chose a fun but not childish font and ensured that it was professional and easy to navigate for all.
SCOPE OF PROJECT: 10+ page WEBSITE DESIGN + development, FONT SELECTION, image decor
PROFESSION: NON-PROFIT MUSIC SCHOOL FOR CHILDREN
VIBE: bold, FUN, INSPIRING AND WELCOMING
UNIQUE customizations:
typewriter text, animations, gradient styling, split sections, customized list sections + image graphics, scrolling gallery and more
homepage preview | press play
‘thrilled with the website & get compliments all the time.’
It has really helped legitimize our organization…and have seen an uptick in donations! It helps donors feel confident in who we are and what we do.
I so appreciated your suggestions and guidance … and really exceeded our expectations. I would absolutely recommend working with [you] to get personalized service that fits their needs.
CAROLINE HISSA | Executive Director, CMSWR