the sweet spot between diy + custom design
Eliminate tech & design overwhelm and launch in just one week with semi-custom design
Show up with a professional-looking website which reflects your immense value and clearly articulates how you can help your clients without the custom investment.
SHOW UP AS AN EXPERT
ATTRACT THE CLIENTS YOU DREAM OF
LAUNCH IN RECORD TIME
stifle your inner perfectionist without breaking the budget
If you’ve seen (or already bought) the DIY templates and the thought of sitting down to actually re-design the thing sounds more daunting than satisfying the ‘gram algorithm, a done for you is made for you
These custom-designed Squarespace templates are used as a framework for your design and are transformed into a unique website just for your new business in one week! We can re-organize layouts, save pages and features for later, and update the branding, fonts, copy and imagery - it is completely customized to you.
Always included with Semi Custom design
Your template of choice
A 30-minute pre-design strategy call
Done for you styling using your fonts, colours, images & graphics for pages as selected
One event, portfolio & blog styled which is easily duplicated
Addition of your copy (words)
Copy prompt workbook to help you connect with your clients ( $400 value)
Integration of your email & email marketing
All the tech - domain transfer, security, integrations
Recorded tutorials so you know how to use your website
SEO implementation & mobile optimization
2 weeks of post-transfer tech support
20% off your first year of Squarespace
TRAVEL INDUSTRY TEMPLATES COMING SOON!
TRAVEL INDUSTRY TEMPLATES COMING SOON!
SEMI CUSTOM DESIGN TEMPLATES at a glance
The templates aren’t just pretty - they’re built to convert your website visitors using a strategic design foundation
You’ll send over your brand guidelines and imagery, work through a provided Copy Guide and leave the rest to me!
The Templates
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Willow | six-page template
made with creatives & service providers in mind | great for anyone who needs case studies/portfolio
$1899 CAD
The Willow 6-page website template has key pages like services and portfolio and a Blog to improve your authority & SEO. Styled with an interior designer/decorator in mind, but easily suited to other creatives (stagers, beauty artists, new photographers, real estate agents) or those who like a modern and minimal look.
Pages Included: Home, About, Services, Contact, Portfolio (plus styled Case Study page) & Blog
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→ Strategic layout and copy prompts
→ 4 Key pages + Portfolio & Blog
→ Opportunity to add price list, scheduling, freebie & newsletter integration
→ Custom-coded Full Bleed, layered and split sections
→ Custom-coded unique timeline view of your process
→ Custom-coded focus hover and auto-play on gallery reel
→ Custom-coded contact & newsletter blocks for minimal design
→ Custom font styling
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Twiggy | six-page template
made with health practitioners in mind | great for anyone who needs events + workshops pages
$1899 CAD
The Twiggy 6-page website template is designed to be modern & minimal in style with lots of white space and a bold yet calming vibe. It has the key pages you’ll need as a holistic practitioner (or service provider) and features a strategically designed Homepage with a space for your freebie to build your email list, a Workshops page and a Blog so you can showcase your expertise and host in-person events.
Pages Included: Home, About, Services, Contact, Workshops & Blog.
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→ Strategic + minimal layout with copy prompts to enhance conversion
→ 4 Key pages + Workshops & Blog
→ Custom-coded tabs-style service layout and testimonial carousel
→ Custom-coded contact & newsletter blocks for minimal design
→ Coding has repeatable sections to easily duplicate as you build on
→ Custom font styling
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Bloom | one-page template
made with creatives in mind | great for any new service provider or offline business
$659 CAD
The Bloom one-page website template has everything you need to stop relying on social media and position your business professionally. You can share your unique message, services and social proof with your clients without a huge investment, all on one scrolling landing-style page. Launch in a day!
BONUS: Add on a blog, full portfolio or additional pages when you are ready or at the time of your project.
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→ Strategic 1-page layout with the essentials needed, leading your customer through a sales journey to contact you
→ Opportunity to add price list, scheduling, freebie & newsletter integration, gallery
→ Copy prompts to help with words
→ Custom-coded Anchor link navigation with smooth scroll to navigate the long-form page
→ Custom-coded Full Bleed & layered sections
→ Custom-coded styling of process and testimonials sections
→ Custom-coded gallery focus and auto-play
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Magnolia | one-page template
made with beauty artists in mind | great for any new service provider or offline business
$659 CAD
The Magnolia one-page website template has everything you need to stop relying on social media and position your business professionally. You can share your unique value, services, gallery and testimonials with your clients without a huge investment, all on one scrolling landing-style page. Launch in a day!
BONUS: Add on a blog, full portfolio or additional pages when you are ready or at the time of your project.
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→ Strategic 1-page layout with the essentials needed, leading your customer through a sales journey to contact you
→ Opportunity to add price list, scheduling, freebie & newsletter integration, gallery
→ Copy prompts to help with words
→ Custom-coded Anchor link navigation with smooth scroll to navigate the long-form page
→ Bonus sections saved and available for DIY
→ Custom-coded styling for unique features
Mini Brand Add-on
visual branding | creative direction
$799 CAD
If you haven’t invested in professional branding, add my Mini Branding package to your semi-custom design service.
A creative direction is vital to the web design process. It’s the foundation of your online home and creates a feeling about your business that tells your story. This connection is one of the key steps to ensure you’re attracting those clients you are dying to work with.
Note: this is NOT a full branding package including logo design & extensive strategy. I can recommend brand designers if you’re ready to invest in a full branding suite.
What’s Included
Brand Questionnaire
30-45 minute brand strategy call to refine your audience & goals
Choice between two 5-colour palettes to use on your website & socials
Font selection for your website
Simple wordmark logo made with installed Squarespace fonts
Simple graphics in Canva if required
“Thank you over and over again Lara - you have been tremendously helpful to me and an absolute pleasure to work with! This whole process couldn’t have gone any smoother. You are incredibly talented and you took my vision for this website and made it even better than I could have imagined!”
— DANIELLE BRICK
want to launch your website, like yesterday?
Here’s what to expect during your Template Re-style week
01. Choose your template & select your date
There are two semi-custom spots per month. If you add branding we allow additional time.
02. Prep your content
You send over your branding (logo, colour palette, fonts), photos, graphics, and copy the week before you start. You’ll receive a design questionnaire & copy prompts to help you out with words & the template has some great starting points, too.
03. Day of // start with strategy
We start with a 30-minute call on the morning of your first day (Monday) to hash out your vision and website goals. Then I spend the next 3 days re-designing the template with your brand, vision and content.
04. Revisions & review
I’ll send you the website for approval by the end of the day Wednesday and you have 24 hours to provide revisions. On Friday the revisions are completed and we finish up the tech and prepare for transfer.
05. Ready to launch!
By end of day Friday, you’re all done and you have two weeks of support post-transfer!
ARE YOU IN?
Quick, customizable & strategic. Let’s get more eyes on your website and aligned client inquiries in your inbox!
Have questions? I have answers…
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Squarespace is a fantastic all-in-one platform for many small business owners and solopreneurs. It can host a blog, portfolio gallery, (smaller) e-commerce shops, courses, email marketing, scheduling and now includes project management!
The drag-and-drop functionality and user-friendly dashboard allow business owners to make needed content updates without worrying about ‘breaking’ anything or paying extra monthly maintenance fees to a developer.
It also features 24/7 support and a forum full of helpful peers if you’re stuck on something. Of course, I’m always here as well.
I’ve invested in 3 Squarespace-specific design courses to become an expert at my craft and am confident in recommending it to most small businesses.
If you’re not sure it’s right for you, just ask!
PS. Clients receive 20% off their first year of Squarespace and all its products (courses, scheduling, email, etc) when booking any project or a new account for a Design Day! -
Not at this time.
You may book a Design Day + pay a template fee and I can set up the template for you to get started. You can then refer to my YouTube videos to DIY the rest!
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Templates are utilizing the Classic Editor sections on Squarespace 7.1 with some Fluid Engine sections in Bloom and Willow v2.
Twiggy and Magnolia, the newest templates, are built with Fluid Engine.
You may add new Fluid Engine sections to the template on your own but do not upgrade existing designed pages. -
The templates are easily customizable to any industry if you find the pages valuable and like the layouts!
If you prefer custom but are on a smaller budget, check out Get Rooted, my 4-page custom design service for new businesses.
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Each template has a similar copy outline. You want to pay attention to the layout, included pages and specific features of each such as split sections. You may add/remove image borders and adjust the image layouts.
However, the template is intended to be used as-is with only a change to your colours, images and copy. Inquire if you would like something specific and I'm happy to guide you.
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A website re-style is a less expensive done-for-you design service that uses a strategically custom-designed & coded website template (by me!) to design you a brand new website.
I switch out the fonts, colours, images, graphics and copy to yours and you're ready to launch!
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Before your re-style date, you will need to provide your professional or approved colour palette*, professional brand images or cohesive stock imagery**, font selection (I can also do this), copy for your website and any integrations passwords (email, scheduling). If you want to add your copy later, I can take care of the rest for you.
Additional fees include a website domain and Squarespace subscription. My templates come with 20% off your first year of Squarespace.
*approved colour palette: refers to a colour scheme you may have pulled off Canva or put together on your own. From experience, they are not always ideal for web design, so in this case, I review your branding to determine if we need to add the Mini Brand to your template re-style project.
** you may add stock image curation to your project ($)
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Once you have your branding in place, you may check out Unsplash and Pexels for free images that complement your colour scheme and website direction.
I strongly recommend a professional brand photoshoot that offers a variety of poses and clothing.
You may add an image curation fee to your template as well, please inquire.
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I can make a wordmark logo using Squarespace-installed fonts. You may also add my Mini Brand service which includes colour selection, font selection and graphics if you don't have a 5 colour cohesive palette or professionally designed palette to start. An approved web-ready colour palette is required.
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We can change the copy, fonts, colours, images and graphics for the re-style. We may also re-arrange the order of the page if required or change up the style of the gallery, list sections or shapes of images, etc.
Additional custom coding may be added for a fee to achieve the look you want.
We may also save some sections to be used later using the new ‘🤍’ feature in Squarespace.
If you want something more custom but budget-friendly, check out Get Rooted, my 4-page custom service.
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Yes...and no. The templates offered are very simple. Most websites still need to be fully designed strategically to guide your visitors to buy.
In addition, my templates have custom-coded features using CSS that you will not find in a Squarespace template right out of the box or in many templates on the market.
You also receive copy prompts to help you write to convert!
because collabs are always a good idea
If Birch & Bud templates aren’t the ‘right fit’, shop my favourite Squarespace Template Shops!
Find a template you love & I’ll take care of the transformation so you can leave DIY behind & stick to your budget! Reach out to see how to make this work for you.
Big Cat Creative
(save 10% off with code birch10)
The Styled Square
Kate Scott
Kseniia
Applet studio