Studio Apri | Hair Salon
The Project
After celebrating a year in business, streamlining business systems and expanding the brand presence for Studio Apri was a priority. Jenn, owner and lead stylist, started with a 4-page Squarespace website with big plans to expand to e-commerce.
Updated: we added an e-commerce shopping experience 1 year later, featured below.
Utilizing existing brand guidelines, we created a simple, warm and inviting website which showcased the stylist’s personality and modern and friendly atmosphere. In addition, we outlined salon services and pricing and created an FAQ section to conquer any objections and reduce unnecessary DM’s and emails. In addition, we focused efforts on local SEO throughout the website to assist with an online presence for the area.
With an easy-to-manage backend and custom training videos, Jenn will now be equipped to make updates to the site as needed.
SCOPE OF PROJECT: GET ROOTED | 4 PAGE WEBSITE INTENSIVE + Shop
PROFESSION: BOUTIQUE HAIR SALON
VIBE: WARM, WELCOMING, MODERN
UNIQUE customizations:
sticky scroll, automatic slider, custom shop styling including universal filter plugin
hover/tap for scrolL
kind words
‘Prior to working with Lara there was just so much I didn’t understand or know how to streamline concerning websites.
She was very thorough in the design process, especially in picking up details, and great response time and explanations to the many questions I had!!
I don’t know how you were able to get in my head and figure out exactly what I was envisioning but you did!
I am absolutely thrilled with the final product, it has driven a considerable amount of new clients in and loved the tutorial videos for after!’
JENN KUIPERS | OWNER, STUDIO APRI
MAIN SALON PAGES
MAIN SALON PAGES
THE SHOP
THE SHOP
The E-Commerce Shop
Since the original 4-page Get Rooted custom project, Jenn has invested in an online shop to diversify her income and expand her reach. During our consultation, we decided to add the Universal Filter Plugin, a third-party script which offers multiple filtering capabilities for clients to find products they’re looking for more efficiently.
This was set up to filter between Brands, Hair Products, Accessories and Hair Tools. In addition, it provides a robust search bar, price and A-Z filtering. The Universal Filter was customized with additional custom code, as was the shop to enhance user experience and usability and keep the look on-brand.
‘Thank you SO much! I really appreciate all the care and attention you put into your work’
- Jenn Kuipers, Owner
Shop Customizations Included
In addition to styling the Universal filter plugin features, product page customizations like variant button sizing and hover effects, the addition of bread crumbs, mobile styling, related product styling, waitlist customizations, sale buttons and a custom cart & checkout page were styled beyond native Squarespace design features using custom code to elevate the design.
THE HAIR SHOP MAIN SHOP PAGE
THE HAIR SHOP PRODUCT PAGE
