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Business, marketing, SEO and Squarespace design tips and knowledge to help you navigate your journey as a small business owner and sometimes DIY'er.
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6 Design Elements Your Website Needs To Boost Conversion
During website audits, I see some common missing essentials for capturing visitor attention and driving aligned client leads. Here, I break down six elements inspired by the StoryBrand framework which emphasizes the importance of clear messaging and designing your website around your customer’s problem and the solutions you offer to improve overall user experience and website conversion.
Curate Website Photography & Plan a Brand Photoshoot that Connects With Your Clients
Images on your website, blog, and social media should tell a well-crafted story that fits with your brand and message. Through strategic content curation and photoshoot planning, you can ensure your imagery is doing its job.
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